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A strong marketing plan requires clear goals, audience reach, budget allocation and adaptability, ensuring strategies remain data-driven and responsive to market changes.
Dickow provides insights into what private equity firms value most in franchise brands, from scalability and leadership to due diligence and unit-level profitability.
Effective marketing goes beyond advertising — it’s about building credibility, increasing visibility and creating lasting connections with your audience.
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From organizing your financial records to ensuring franchisees are happy, here are eight key steps to help you prepare your franchise for due diligence when selling to private equity.
To get the best terms when selling to private equity, it’s important to understand valuation, deal structures, earnouts, post-sale roles and key contract negotiations.